Green Energy
The essence of green power marketing is that it gives consumers the ability to purchase power from environmentally preferred sources. The term "green power" is used to define power generated from renewable energy sources, such as wind and solar power, geothermal, hydropower and various forms of biomass. In survey after survey, customers have expressed a preference and willingness to pay more, if necessary, for cleaner energy sources.
Green power marketing refers to selling green power in the competitive marketplace, in which multiple suppliers and service offerings exist. Electricity markets are now fully or partially open to competition in more than a dozen US states. To date, competitive marketers have offered green power to retail or wholesale customers in California, Illinois, Maryland/DC, New Jersey, New York, Pennsylvania, Texas, Virginia, and several New England states. Green power marketing has the potential to expand domestic markets for renewable energy technologies by fostering greater availability of renewable electric service
